It is definitely worth looking at them in the dark!
Have a look at some new photos we have taken of our beanies: it is the same purple ribben beanie in different lighting.
This photo was taken with regular streetlight. The beanie does not glow, it just look very cool!
This photo was taken around twenty meters away with a flash. The flash was not strong enough to illuminate the wall, but the beanie glowed back strong!
This is a close-up of the same image above, to show you just how strong the reflective thread shines back.